PASSIONATE ABOUT PACKAGING, DRIVEN BY INNOVATION, & DEDICATED TO CREATING IMPACTFUL DESIGNS.
BATH & BODY PERSONAL CARE PRODUCTS
Role: Art Direction & Product Development
Client: Cost Plus World Market
Objective: To rebrand a private label products for Bath and Body Care. Using inspiration for merchandising mood board provided by client.
Solution: The following products were created with a bold, modern and playful approach, executed through typography, bold colors and fun organic shapes.
Client: Provence Beauty
Objective: To rebrand a private label brand and create an affordable skincare line for major retailers like Urban Outfitters and Ulta. The client needed assets for DTC, e-commerce, social media, billboards and promotional materials.
Solution: Hired and lead a team of designers working with CEO and founder to create packaging solutions, logo and product names. Produced, directed, and cast the commercial launch shoot for a French-inspired skincare brand at Ulta Beauty, with assets utilized across DTC channels, e-commerce platforms, social media, billboards, and promotional materials.
ART DIRECTION: PROVENCE BEAUTY ULTA LAUNCH
BRAND REFRESH: PROVENCE BEAUTY
Client: Provence Beauty
Objective: Update core products that were launched in 2015 and refresh the branding to something more chic and modern. Prompted by a need to update the Multi-Use Body Oils, and the concept expanded to the full body care line.
Solution: Inspired by other French skincare brands, I used a color coded minimalistic approach with fun square vessels and updated the product education by highlighting active ingredients and benefits.
BRANDING & PRODUCT DEV: MIDNIGHT GARDEN
Client: Cost Plus World Market
Objective: To create a personal fragrance line for FW 2024, drawing inspo from trending affordable personal fragrance lines available at competitor retailers like Fine’ry, Being Frenshe, Urban Outfitters and Anthropologie.
Solution: Drawing inspiration from high end personal fragrance branding and packaging using clean minimalist typography and bold graphics. While including more in depth product education that is seen more commonly in everyday brand fragrances to guide the consumer to the perfect scent for them.
ART DIRECTION: PROVENCE BEAUTY LIP OIL CAMPAIGN LAUNCH
Client: Provence Beauty
Objective: To create campaign assets to support launch of wine inspired lip oil line at Ulta.
Solution: Drawing inspiration from high fashion editorials, I Produced a second commercial shoot to create assets to be utilized across DTC channels, e-commerce platforms, social media, billboards, and promotional materials.
ART DIRECTION: FOURTH LEVEL MFG
Client: Fourth Level MFG
Objective: Organizing product development for Amazon e-commerce business. Art Direction for cohesive branding across our platforms. Product photography and social media marketing.
VITAMIN F WEB DESIGN
Web & logo design for a content creation project of tutorials and live streaming between my sister and I to share the dynamic of two creatives with undeniable chemistry.