Innovative and results-driven Head of Product Development with a proven ability to transform abstract concepts into commercially successful products. Adept at managing all facets of product development, from initial ideation through to final delivery, River excels
in fast-paced, entrepreneurial environments. With a knack for trend analysis, strategic design, and cross-functional team leadership, she consistently delivers products that meet market demands and exceed expectations. Passionate about beauty and personal care, River is now seeking a challenging role that leverages her extensive experience and fosters continuous growth in a dynamic setting.
River Valles
Head of Product Development
BRAND REFRESH: PROVENCE BEAUTY
Client: Provence Beauty
Objective: Update core products that were launched in 2015 and refresh the branding to something more chic and modern. Prompted by a need to update the Multi-Use Body Oils, and the concept expanded to the full body care line.
Solution: Inspired by other French skincare brands, I used a color coded minimalistic approach with fun square vessels and updated the product education by highlighting active ingredients and benefits.
BRANDING & PRODUCT DEV: MIDNIGHT GARDEN
Client: Cost Plus World Market
Objective: To create a personal fragrance line for FW 2024, drawing inspo from trending affordable personal fragrance lines available at competitor retailers like Fine’ry, Being Frenshe, Urban Outfitters and Anthropologie.
Solution: Drawing inspiration from high end personal fragrance branding and packaging using clean minimalist typography and bold graphics. While including more in depth product education that is seen more commonly in everyday brand fragrances to guide the consumer to the perfect scent for them.
ART DIRECTION: PROVENCE BEAUTY ULTA LAUNCH
Client: Provence Beauty
Objective: To rebrand a private label brand and create an affordable skincare line for major retailers like Urban Outfitters and Ulta. The client needed assets for DTC, e-commerce, social media, billboards and promotional materials.
Solution: Hired and lead a team of designers working with CEO and founder to create packaging solutions, logo and product names. Produced, directed, and cast the commercial launch shoot for a French-inspired skincare brand at Ulta Beauty, with assets utilized across DTC channels, e-commerce platforms, social media, billboards, and promotional materials.
ART DIRECTION: PROVENCE BEAUTY LIP OIL LAUNCH
Client: Provence Beauty
Objective: To create campaign assets to support launch of wine inspired lip oil line at Ulta.
Solution: Drawing inspiration from high fashion editorials, I Produced a second commercial shoot to create assets to be utilized across DTC channels, e-commerce platforms, social media, billboards, and promotional materials.
FOURTH LEVEL MFG PRODUCT LAUNCH SHOOT
Organizing product development for Amazon e-commerce business. Art Direction for cohesive branding across our platforms. Product photography and social media marketing.
VITAMIN F WEB DESIGN
Web & logo design for a personal project
PRIVATE LABEL SKINCARE PACKAGING
For our large chain private label retailer partner, I concepted and created our best selling products.
