Client: Provence Beauty

Objective: To rebrand a private label brand and create an affordable skincare line for major retailers like Urban Outfitters and Ulta. The client needed assets for DTC, e-commerce, social media, billboards and promotional materials.

Solution: Hired and lead a team of designers working with CEO and founder to create packaging solutions, logo and product names. Produced, directed, and cast the commercial launch shoot for a French-inspired skincare brand at Ulta Beauty, with assets utilized across DTC channels, e-commerce platforms, social media, billboards, and promotional materials.